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Quality of Earnings, Explained for Small Business Acquisitions

What actually happens in a QoE review, why buyers and lenders rely on it, and how sellers can prepare so it confirms rather than surprises.

Iuliia ShnaiUpdated August 20, 20268 min read

The quality of earnings review is the centerpiece of confirmatory diligence in most acquisitions above a million dollars: an independent accountant's examination of whether the earnings the price is based on are real, recurring, and correctly measured.

It is not an audit, and the difference matters. An audit asks whether the financial statements follow accounting standards; a QoE asks whether the earnings would continue under a new owner.

What a QoE examines

  • Revenue recognition: is revenue recorded when it is really earned?
  • Proof of cash: do reported revenues reconcile to bank deposits?
  • Add-backs: is each owner adjustment legitimate and documented?
  • Customer concentration and revenue durability
  • Normalized working capital and its seasonal swings
  • One-time items: are they truly one-time?
  • Related-party transactions and off-market arrangements

QoE vs. audit vs. compilation

Review typeQuestion it answersTypical use
CompilationAre the numbers assembled in statement form?Bookkeeping output, no assurance
AuditDo statements follow GAAP, materially?Compliance, larger-company reporting
Quality of earningsAre the earnings real, recurring, and transferable?M&A diligence and lender comfort

What it costs and how long it takes

For small business and search fund acquisitions, QoE engagements commonly run from around $15K for focused reviews to $75K+ for full-scope work on larger or messier targets, over three to six weeks of fieldwork and reporting.

The variables that drive cost are the quality of the target's records and the responsiveness of document flow. Clean books and a well-organized document set can cut both the fee and the timeline meaningfully.

How sellers should prepare

Sellers who reconcile their P&L to tax returns and bank statements before going to market, document every add-back with receipts, and organize monthly financials in the diligence room take the drama out of QoE. The review then confirms the story instead of rewriting it.

The worst QoE outcomes come from surprises, and almost every surprise was knowable in advance. A sell-side QoE, done before listing, is increasingly common for exactly this reason.

Next steps

FAQ

Who pays for the quality of earnings review?

The buyer, typically, since it protects their investment thesis. Sellers sometimes commission their own sell-side QoE before marketing to find and fix issues first.

Do SBA lenders require a QoE?

Not universally, but many lenders require one or an equivalent reviewed financial package on larger acquisition loans, and buyers' investors frequently require it regardless.

What happens if the QoE finds problems?

Common outcomes are price adjustments, structure changes like larger seller notes or escrows, expanded reps and warranties, or, for material misstatements, termination.